Whether you reach Negril by car, helicopter of private jet from the main airport, you can’t miss the sense of chilled-out luxury this area’s brimming over with. A fabulous mix of hotels trim the west coast – boho boutiques, big time resorts and everything you could dream of in-between. Lots have on-site spas to pamper you head to toe, and many come with a private stretch of beach to spread out and relax on. Nearly all have been built with the area’s incredible sunsets in mind, giving you a spectacular end to each day before you retire to your cocktail bar, fine-dining restaurant, suite or villa.