A combination of stay for both business and family. It has been years of association and place to live in while in Dubai. In other words if I could say "It is a home, away from home" Rooms and facilities are great. The room service is also great. Of my nearly two weeks of stay, I had Mr. Sujith who was doing great housekeeping for my room to keep it absolute neat and clean. The proximity of Deira City Centre makes a great shopping experience too. Also to add here is the parking facility that ibis offers which can help in reducing the parking cost