We booked as a couple, staying for 4 nights. We paid for a front sea view, bed and breakfast and from reading other reviews our expectations were low. I think you have to take this hotel with a pinch of salt, the location for the strip, restaurants, bars and the view from our room was incredible. We were in the (main?) Block i guess, the same one as the reception, 10th floor, and we were not once disturbed by the strip. The view was AMAZING. Watching the surfers from the balcony was the best. The bed was comfy enough, the shower was fine. Hot and powerful, cleaning of the room everyday. The lifts are efficient even getting to/from breakfast at peak time, it was quick. This hotel is absolutely next to the PARTY central of playa, if you dont want to be around groups of drinking people, smells in the corridor, then don't stay here. It's very much a party hotel... but if you don't mind that, it's fun. It's funny. We met some funny people and had a laugh. Breakfast was hot, plentiful and fresh (even 10 mins before breakfast ended). You don't need to stay all inclusive here, drinks are cheaper elsewhere and you can get 3 course dinner down the road for €13. You also get amazing views of the beach, lovely shops and night life if you want it right on your doorstep. As a mid 30s couple, we had a great few days. Is it glamorous? No. Does it try to be? No. Is the location good? Yes. It is what you make it. We had a great stay.€30 taxi to and from the airport too. Can't fault it.